100 Design Questions

A list of common questions for teams designing products

 

DISCOVERY & ALIGNMENT


01

Who are you building this product for?


02

What is the high-level opportunity you’re solving?


03

What are the main motivators for someone using this product?


What are the main motivators for someone using this product?

04


Is everyone aligned on the benefits and risks of doing this project?

05


In a short sentence can you describe the concept of your product and the problem it solves and benefit it delivers?

06

 

Do you have a key decision maker that can prevent deadlock?

07


Do you have a set of clearly defined business goals?

08


What does success look like and how do you know you have achieved it?

09


How do you convey the value of your product to someone who has never seen/used it?

10


STRATEGY & RESEARCH


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