100 DESIGN QUESTIONS

Thoughts from a multidisciplinary design team

 

DISCOVERY & ALIGNMENT


01.

Who is this product for? 


02.

What is the high-level opportunity you’re solving?


03.

What problems do these users have that this product solves?


04.

What are the main motivators for someone using this product?


05.

Do they care enough to try it for the first time? How do you know?


06.

How do you convey the value of your product to someone who has never seen/used it?


07.

Who on your team is responsible for what?


08.

Is everyone clear on the the scope of work?


09. Is everyone aligned on the benefits and risks of doing this project?


10. What is the biggest product/service risk? How will you solve or mitigate this


RESEARCH & STRATEGY

 

001. Who are your current users and customers?


002. Do you have a set of clearly defined user needs? What are they?


003. Does your product have a clear value proposition? Is it resonating with your target customers?


004. Do you have a framework to analyse people who might be using your product?


005. What do people need in this space? What tools are currently needed?


006. How are these needs being met today? How are people currently solving this?


007. Who are the biggest competitors? What worries you about them?


008. Have you established a budget for research and testing?


009. How should the product look and feel?


010. Where, when and how is your customer using this product?


DESIGN & PROTOTYPING


 

001. What brand guidelines are you using?


002. What’s the current state of the visual identity?


003. Are you missing any critical bits of information to design a solution?


004. Do you need to hire any specialists? Outside contractors?


005. How will you be implementing feedback?


006. Do you have a list of deliverable dependencies?


007. Who are the biggest competitors? What worries you about them?


008. Have you established a budget for research and testing?


009. How should the product look and feel?


VALIDATION


PREPARATION & DELIVERY

 
 
 

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